Brand Guidelines Training

In an organization, ensuring that the entire workforce is aligned to the brand promise, brings its rewards – even if these are difficult to measure financially. Moreover, having a clearly defined brand leads to greater employee engagement. It is imperative that every employee recognizes their role in reinforcing the brand.

For new recruits, it is important to ensure that they get to know what the company is all about; especially factors that are integral to the company brand – like company identity, core values, how it is different from its competitors etc. By showing them how to become brand ambassadors, they get to know and embody the company brand. Such brand ambassadors are extremely valuable assets.

Brand training helps educate employees about what the company brand is, how to use it in their communications, how to align vendors with their company’s brand, and most importantly, why all this matters.

We at Graphic Impressions, conduct customized training programs for corporate houses and businesses. Our expert trainers design and develop courses that offer a wide range of corporate training solutions. The training programs that are organized by us are among the best in the industry. Our trainers have been in the industry for years, with hands-on experience of the skills being taught by them.


Benefits of Brand Guidelines Training


1. Employees are engaged & feel empowered

If an employee doesn’t know what their company is all about, they can’t be brand ambassadors. Employees interact with customers, vendors, and the greater public, so they should know what the company is all about and how it can benefit others.

Employees who understand their company’s brand have the confidence to deliver, and it makes them feel engaged and empowered. Engaged employees create a richer customer experience, as they are proud to be a part of the company and want others to know about it.


2. Acts as an effective Marketing Initiative

Most companies spend considerable time and money on marketing campaigns. Companies, shouldn’t ignore the fact that employees also have a strong influence and are the face of the brand to their families, friends and social media circle. Having a good brand training initiative makes sure they engage with and promote the brand within their circle. These types of consistent on-brand experiences result in a high-quality customer experience. Needless to say, this leads to a better customer retention and brand loyalty that augment the company’s marketing efforts.


3. Employees who are Brand Ambassadors are sure to stay

Employees are not likely to leave a company they are proud of. So, not only does awareness of the company brand keep and attract customers, it keeps and attracts talent as well. The company attains a reputation of being a great place to work. An employee deeply engaged with the company’s brand shows what it is like to work for the brand, which makes others want to be a part of that brand culture. A reputation thus built, helps recruit more talent. Valuable talent stays, while fresh talent comes in, keeping the flag of the company flying high.

Having said that, many organizations are unsure on how to go about their brand training initiatives and that is where Graphic Impressions with its years of experience in studying company brand guidelines and a fine reputation for effective Brand Training, can step in. A successful brand training program must strike the right balance between company guidelines and the experience of actually living the brand. Our processes include a thorough study of the company’s brand guidelines and values. We create customized training programs based on your specific requirements. This could mean customizing as per the functions of a particular division of the company that would be trained, channel of training required be it face-to-face training, via web-ex or via telepresence, scale and frequency of training sessions needed to be conducted etc. Do get in touch with us at corporatetraining@gimp.co.in, for your requirements for Brand Training to empower your employees, today.